77ff Privacy Policy

1 Introduction

77ff ("the Company", "we", "us", "our") operates the online gaming platform accessible at 77ff.io ("the Platform") and is the data controller responsible for personal data collected through the Platform. This Privacy Policy sets out the basis on which personal data about you ("Player", "User", "you") is collected, stored, used, and disclosed by 77ff in connection with your use of the Platform and any related services.

This Privacy Policy applies to all personal data collected through the 77ff website, mobile browser interface, live chat system, email communications, and any other channel through which you interact with 77ff. It should be read alongside the 77ff Terms & Conditions, which are incorporated herein by reference.

By registering a player account on the 77ff Platform, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and use of your personal data as described herein. If you do not agree with any part of this Privacy Policy, you must not use the Platform.

77ff takes its data protection obligations seriously. The Platform is built with privacy by design — meaning data minimisation and security controls are incorporated into the platform architecture itself, not layered on as an afterthought. Only data that is genuinely necessary for the purposes described in this Policy is collected and retained.

2 Data We Collect

2.1 Registration Data

When you create a 77ff account, we collect the personal information you provide during the registration process. This includes your full legal name, date of birth, residential address, email address, and mobile phone number. This information is required to create and administer your account and to verify that you meet the minimum age requirement of 21 years.

2.2 Identity Verification (KYC) Data

In order to comply with Know Your Customer obligations and to process withdrawal requests, we may request copies of identity documents including government-issued photo identification (National ID card, passport, or driving licence), proof of residential address, and proof of payment method ownership. These documents are processed and stored securely and used solely for verification purposes.

2.3 Financial Data

We collect records of all financial transactions conducted through your 77ff account, including deposit amounts, withdrawal requests, transaction dates, and the payment methods used (bKash, Nagad, Rocket, Upay, Visa, Mastercard). We do not store full card numbers, mobile banking PINs, or mobile wallet passwords. Payment processing is handled by each provider's own secure infrastructure.

2.4 Gaming Activity Data

We collect data relating to your gaming activity on the Platform, including games played, bet amounts and frequencies, session durations, game outcomes, bonus usage, and wagering history. This data is used to operate the Platform, resolve disputes, detect fraud, and fulfil our responsible gaming obligations.

2.5 Technical and Device Data

When you access the 77ff Platform, we automatically collect certain technical data including your IP address, browser type and version, operating system, device type, screen resolution, time zone, and referring URL. This data helps us operate and improve the Platform, detect fraudulent or bot activity, and apply geographic access controls.

2.6 Communications Data

If you contact 77ff through Live Chat, email, or any other support channel, we retain records of those communications, including the content of your messages and any attachments, for the purpose of resolving your query and maintaining a support history associated with your account.

3 How We Collect Your Data

77ff collects personal data through several channels. The primary source is information you provide directly — during account registration, when completing KYC verification, when making deposits or withdrawals, and when communicating with our support team. We also collect data automatically as you interact with the Platform, through server logs, cookies, and similar tracking technologies (see Section 7 for full details on cookies).

In certain circumstances, we may receive data about you from third parties. These include identity verification service providers who assist with KYC checks, payment processors who confirm transaction status, fraud detection services that flag suspicious activity patterns, and game providers whose platforms you interact with through the 77ff interface. Any data received from third parties is handled in accordance with this Privacy Policy and treated with the same level of security as data you provide directly.

4 Purposes of Processing

77ff processes your personal data for the following specific purposes:

• Account management: Creating, maintaining, and administering your player account, including processing login requests and managing account settings.
• Identity verification: Verifying that you meet the minimum age requirement of 21 years and confirming your identity in compliance with KYC obligations.
• Payment processing: Processing deposits and withdrawal requests through your chosen payment method (bKash, Nagad, Rocket, Upay, Visa, Mastercard) and maintaining accurate transaction records.
• Platform operation: Delivering the games, sports betting markets, live casino tables, and other services that make up the 77ff Platform.
• Fraud prevention and security: Detecting, investigating, and preventing fraudulent activity, money laundering, multi-accounting, bonus abuse, and other prohibited conduct.
• Responsible gaming: Monitoring gaming behaviour to identify signs of problem gambling and providing access to responsible gaming tools such as deposit limits, time-outs, and self-exclusion.
• Customer support: Responding to queries, resolving complaints, and maintaining a history of your support interactions.
• Legal compliance: Fulfilling record-keeping, reporting, and disclosure obligations under applicable law.
• Marketing communications: Sending you information about promotions, bonuses, and new features — only where you have provided consent and only via the channels you have opted in to.
• Platform improvement: Analysing aggregated, anonymised usage data to improve site performance, game selection, and user experience.

5 Legal Basis for Processing

77ff processes your personal data on the following legal bases:

• Contractual necessity: Processing required to perform the contract between you and 77ff — including account creation, payment processing, game delivery, and customer support.
• Legal obligation: Processing required to comply with applicable laws and regulations, including KYC and anti-money laundering requirements.
• Legitimate interests: Processing carried out in pursuit of 77ff's legitimate business interests, including fraud prevention, platform security, and responsible gaming monitoring, where those interests are not overridden by your privacy rights.
• Consent: Processing based on your freely given consent, particularly for direct marketing communications. You may withdraw consent at any time by contacting the support team or updating your account preferences.

6 Data Sharing & Disclosure

6.1 Service Providers

77ff shares personal data with carefully selected third-party service providers who assist in operating the Platform. These include payment processors (bKash, Nagad, Rocket, Upay, Visa, Mastercard network partners), identity verification and KYC service providers, game software providers (including Pragmatic Play, Evolution Gaming, Ezugi, Spribe, NetEnt, and Microgaming), fraud detection and cybersecurity services, cloud hosting and infrastructure providers, and customer support tooling providers. All service providers are bound by data processing agreements that restrict the use of your data to the specific purpose for which it was shared.

6.2 Legal and Regulatory Disclosure

77ff may disclose personal data to law enforcement authorities, regulatory bodies, courts, or other government agencies where required to do so by applicable law, in response to a valid legal order, or where disclosure is necessary to protect the safety, rights, or property of 77ff, its players, or the public.

6.3 Business Transfers

In the event of a merger, acquisition, restructuring, or sale of all or part of 77ff's business assets, personal data held by 77ff may be transferred to the acquiring entity. Players will be notified of any such transfer and the privacy terms applicable to their data following the transaction.

6.4 No Sale of Data

77ff does not sell, rent, or trade your personal data to any third party for their own marketing or commercial purposes. Your data is shared only as described in this Section 6 and for no other purpose.

7 Cookies & Tracking Technologies

7.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They allow the website to recognise your device on subsequent visits and to remember certain information about your preferences and interactions. 77ff uses cookies and similar technologies (such as web beacons and local storage) on the Platform.

7.2 Types of Cookies We Use

• Strictly necessary cookies: Required for the Platform to function. These include session authentication cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled without breaking core functionality.
• Performance cookies: Used to collect aggregated, anonymised data about how players use the Platform — including which pages are visited most frequently and whether error messages are encountered. This data helps us improve the Platform.
• Functional cookies: Used to remember your preferences such as language settings, last-used payment method, and game lobby filter selections, in order to provide a more personalised experience.
• Responsible gaming cookies: Used to track session duration for the purposes of reality-check reminders and time-out enforcement.

7.3 Managing Cookies

You may configure your browser to refuse cookies or to alert you when cookies are being placed. Note that disabling strictly necessary cookies will prevent you from logging in and using the Platform. Instructions for managing cookies vary by browser and are available in your browser's help documentation. 77ff does not use third-party advertising cookies or behavioural profiling cookies for the purpose of serving targeted advertisements.

8 Data Retention

77ff retains personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, or for as long as is required by applicable law, whichever is longer. The following general retention periods apply:

• Account and registration data: Retained for the duration of your account and for a minimum of five years following account closure, in accordance with standard record-keeping requirements for financial services.
• KYC and identity documents: Retained for a minimum of five years from the date of submission, or longer where required by applicable anti-money laundering regulations.
• Transaction records: Retained for a minimum of five years from the date of each transaction.
• Gaming activity data: Retained for the duration of your account and for a minimum of two years following account closure.
• Support communications: Retained for a minimum of two years from the date of the last interaction in each support case.
• Marketing consent records: Retained until consent is withdrawn and for a further period of one year as evidence of the consent given.

When personal data is no longer required, it is securely deleted or anonymised in a manner that prevents re-identification. Anonymised, aggregated data derived from your usage may be retained indefinitely for analytical and platform improvement purposes.

9 Data Security

77ff implements a range of technical and organisational measures to protect personal data against unauthorised access, disclosure, alteration, or destruction. These measures include, but are not limited to:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 77ff Platform.
• Encryption at rest for sensitive stored data, including identity document files and financial records.
• Role-based access controls limiting staff access to personal data on a strict need-to-know basis.
• Multi-factor authentication requirements for administrative access to internal systems.
• Regular security assessments, penetration testing, and vulnerability scanning of Platform infrastructure.
• Incident response procedures for detecting, containing, and notifying players of any data breach within a reasonable timeframe.

While 77ff takes all reasonable precautions to protect your data, no online platform can guarantee absolute security. You play an important role in keeping your account secure by choosing a strong, unique password, keeping your login credentials confidential, logging out of your account after each session on shared devices, and notifying 77ff immediately if you suspect any unauthorised access to your account.

10 Your Privacy Rights

As a 77ff player, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact the 77ff support team via Live Chat or by email at [email protected]:

• Right of access: You may request a copy of all personal data that 77ff holds about you. We will respond to verified access requests within 30 days.
• Right to rectification: If any personal data held about you is inaccurate or incomplete, you may request that it be corrected. Name and date-of-birth corrections may require submission of supporting documentation.
• Right to erasure: You may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected and where no legal retention obligation applies. Note that certain data (e.g., transaction records) must be retained for legal compliance periods and cannot be erased on request.
• Right to restrict processing: You may request that 77ff temporarily halt processing of your data in certain circumstances, for example while you contest its accuracy.
• Right to data portability: You may request a copy of data you have provided to 77ff in a structured, machine-readable format.
• Right to withdraw consent: Where processing is based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.
• Right to object: You may object to processing carried out on the basis of legitimate interests. 77ff will cease such processing unless compelling legitimate grounds exist that override your interests.

11 Children's Privacy

The 77ff Platform is strictly for individuals aged 21 years and above. 77ff does not knowingly collect, process, or retain personal data from any person under the age of 21. If 77ff becomes aware that an account has been registered by or on behalf of a person under 21, that account will be closed immediately, all data associated with it will be deleted (subject to any legal retention obligations), and any deposits made will be returned where practicable.

If you believe that a person under the age of 21 has registered on the 77ff Platform, please notify us immediately via Live Chat or at [email protected]. We treat all such reports as a high priority and will investigate and act on them without delay.

12 Third-Party Links

The 77ff Platform may, from time to time, contain references to third-party services including game software providers and payment method partners. 77ff is not responsible for the privacy practices of any third-party service. This Privacy Policy applies exclusively to data collected and processed by 77ff in connection with the Platform. We encourage you to review the privacy policies of any third-party services you interact with directly, including your mobile wallet provider (bKash, Nagad, Rocket, Upay) and card network providers.

13 Changes to This Privacy Policy

77ff reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, Platform features, or applicable legal requirements. Where changes are material, registered players will be notified via email or on-platform notification prior to the changes taking effect. The effective date at the top of this document will be updated to reflect the date of the most recent revision.

We encourage you to review this Privacy Policy periodically. Continued use of the 77ff Platform following notification of changes constitutes your acceptance of the updated Policy. If you do not accept any amendment to this Privacy Policy, you must cease using the Platform and may request account closure in accordance with the Terms & Conditions.

14 Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to 77ff's data handling practices, please contact us through any of the following channels:

• Live Chat: Available 24 hours a day, 7 days a week via the chat widget on the Platform. Live Chat is the fastest way to reach the 77ff support team for privacy-related queries.
• Email: [email protected] — please include "Privacy Request" in the subject line so your message is routed to the correct team.

All privacy-related enquiries are treated with strict confidentiality. 77ff will not share details of your query with any third party except where disclosure is required by law or is necessary to investigate and resolve your request.